The project group identified early on the “tourists with children” persona as main target group for the solution, exploiting storytelling as a way to motivate people to behave sustainably and recycle their waste. The pointy design of the top is intended to discourage people to leave the trash on the bin, instead than inside it, while the coolers are chosen to melt with the surrounding environment. The final prototype is composed of a waste bin that, after being activated by throwing trash into it, narrates the story of Rosenbom (a popular character in Karlskrona) while displaying its story through images on a rotating disk.
By Aghiad Mijel, Alex Fredin, Daniel Magnusson, Gustav Åsard, Kevin Ha and Omar Abasi
Collaboration with
BTH Innovation Labs 