We started off with a problem that many of us face every day without even thinking about it, the inconvenience to brush one’s teeth.

The following situation is what we believe to be the most common regarding the toothbrushing experience:

You first grab the toothbrush and the toothpaste, one in each hand. Then you screw of the cork from the toothpaste-tube with the hand that is also holding the toothbrush to be able to apply toothpaste on the toothbrush. After the toothpaste have been applied, the cork goes back onto the toothpaste-tube, and you sprinkle some water on the toothbrush before brushing the teeth.

We see a lot of improvement-potential in that situation regarding the amount of toothpaste being applied, the struggle to maintain the right angle of the toothbrush when re-attaching the cork to the toothpaste-tube to not drop the toothpaste in the sink, and the, sometimes, small toothpaste-packages that produce unnecessary waste and unnecessary transports.

To fight the above-mentioned problems, we have created a prototype that lets you fill a considerably large container with toothpaste and then apply the toothpaste with the press of a button.

With focus on the user, the prototype is easy to operate and easy to clean, and the container holds roughly 125 ml of toothpaste, which is the largest toothpaste-tube found in the grocery store nearby, making the toothpaste last long and allows the toothpaste-producers to produce large toothpaste-tubes to reduce waste and transports.
Ruben Althini, Christoffer Brauer, Emil Larsson and Edwin Östlund.

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